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Considering an investment in a cross-media solution?

If you are one of the many visitors to drupa looking for independent knowledgable advice on how to exploit the cross-media (customer communication management) arena, then look no further? You are probably back in your office trying to understand all the information you were given by the different suppliers, while being surrounded by brochures and marketing literature trying to decide what to do next. Taking a step into cross-media marketing as a printer almost certainly [...]

By |June 13th, 2016|Business Development, Consultancy, News|0 Comments

Why Designers should down-tools at 4pm today and listen

If you are a designer, use InDesign and have a role in creating marketing pieces for print then you really should down-tools this afternoon (Monday 20th April 2015) and give up an hour of your time to listen to a webinar from XMPie about uMerge. I'm not suggesting for one minute that you should this because there's anything in it for me (there's not) but because you owe it to yourself to know what is [...]

By |April 20th, 2015|News|0 Comments

XMPie Circle Not Supported in Google Chrome

For anyone using the XMPie's Circle tool within Chrome (which has never been the most stable platform for using Circle) will now no longer get the opportunity to try because in April 2015 officially removed the support for Microsoft SilverLight (and other Netscape API based plugins). It is potentially possible to work around this (until September 2015, when everything is removed) by visiting the hidden configuration page in Chrome:  chrome://flags/#enable-npapi However this will also [...]

By |April 16th, 2015|News|0 Comments

XMPie Users Group FINALLY Comes to Europe

For as long as the XMPie Users Group has existed I have been pushing for a European meeting. Even when I was inside XMPie we managed to host one such event in London, but it was never replicated formally. Well, it's with great excitement that I see that the Users Group is coming to Berlin on May 26, 2015. It should be a great mix of XMPie staff and customers from around Europe (and beyond). [...]

By |March 27th, 2015|News|0 Comments

XMPie launches uMerge and targets the design community

On the 12th March XMPie, a leading provider of software for personalised communications in print and digital media, announced the release of uMerge. For those that already know and use XMPie, this announcement was useless to them as it brought nothing new. For the rest of the potential audience, well they probably never saw it - as they wouldn't have been watching. So what's so important about uMerge? uMerge, is essentially XMPie's next step into the subscription-based [...]

By |March 27th, 2015|News|0 Comments

locr Expands Distribution Efforts in the UK

Company adds sales resources to support demand for personalized maps and geo-information services Braunschweig, Germany  – May 6, 2014  -  locr, (maps.locr.com) the world’s leading provider of personalized maps and geolocation services, announces that they have expanded their sales and marketing efforts in the UK. David Baldaro, Managing Director of Cross Media Consultancy, has been hired to represent locr’s product range in the UK and Ireland. locr offers personalized maps that can be integrated into [...]

By |May 6th, 2014|Business Development, News|0 Comments

Day 1 – Cross Media Production 2014

Well day one of the Cross Media Production show in ExCel in London today, and my first visit to the new look IPEX 2014 - a new location and a new format. As for the location I personally don't think that it works as well as the NEC but then that might be because the NEC is just more accessible and local to me! 4 hours of travelling to get there did not put me [...]

By |March 25th, 2014|News|0 Comments

Making print interactive with DocuMobi

One of the interesting and innovative companies at Cross Media 2013 is DocuMobi where print recognition is being easily tied together with cross media campaigns. Essentially through the mobile app any photo, or in this case photo of a printed piece can easily be scanned, recognised and linked into an online interactive campaign. Tie that process together with the subsequent analytics and the recognition of geo-locational data and you have the potential of some very [...]

By |October 24th, 2013|News|0 Comments

Success for Latcham and Time Magazines

It's always great to hear about successes in the cross media marketing, and this is a nice one. Latcham Direct, in Bristol have succeeded in delivering a well received cross media campaign, focussed on delivering improved subscriber rates for Time Magazine across Europe. In what is common place, the client was unsure about how a targeted marketing campaign, using multiple media channels would work. When pitching and looking to deliver a test campaign to secure [...]

By |July 12th, 2013|Business Development, News|0 Comments

Increasing Print Interaction Through Augmented Reality

Augmented Reality (AR) was a whole new area of excitement back in the nineties when I was going through University - but at that time it was all about virtual reality and how that could be delivered. Right now, there's a real surge happening around AR technologies focused on print interaction. While print has, in the main being a static medium of communication this is now changing thanks, in a large part by the uptake [...]

By |July 11th, 2013|Business Development, News|0 Comments