Business Development

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Looking for variable data publishing help?

InfoTrends forecasts the retail value of colour variable print data will grow from $10.3 billion in 2011 to $18.6 billion in 2016. To match that VDP software has come a long way and now allows print service providers to compete on customer experience above price. Real value can created in the minds of the recipients through the effective merging of data, business rules and logic and design. However not everything is as straight forward as [...]

By |June 13th, 2016|Business Development, Consultancy|0 Comments

Considering an investment in a cross-media solution?

If you are one of the many visitors to drupa looking for independent knowledgable advice on how to exploit the cross-media (customer communication management) arena, then look no further? You are probably back in your office trying to understand all the information you were given by the different suppliers, while being surrounded by brochures and marketing literature trying to decide what to do next. Taking a step into cross-media marketing as a printer almost certainly [...]

By |June 13th, 2016|Business Development, Consultancy, News|0 Comments

Adobe InDesign Javascript – Remove All Bookmarks

Recently while working on a dynamic template I noticed that things had got a little out of control on the Bookmark front and InDesign was crashing while trying to display the Bookmarks window. Subsequently found that this was because through the course of constantly updating the table of contents I had amassed over 75,000 bookmarks! Something was needed, so I wrote a small JavaScript for InDesign to systematically remove them all. main(); function main [...]

By |September 16th, 2015|Business Development, Consultancy, Training|1 Comment

Multi-channel marketing communications – Value sells not technology

The terms 'cross media marketing' or 'multi-channel marketing' is without any doubt driven by data and technology but only from a suppliers perspective - not from a client's. We need to remember that when marketing these services to potential clients we don't focus on the 'how' but more on the 'why'. As a client, I really don't care what technology you have. Yes you might have spent a small fortune on the latest printer or [...]

By |July 1st, 2015|Business Development, Consultancy|1 Comment

Print Solutions Drive Engagement With Personalised Covers and Maps

This month's issue of Print Solutions (No. 10 - Raising Print With HP) which landed on my desk this morning is an impressive and innovative one. What was really impressive was the use of the personalised back cover promoting an event at HP's offices. The innovative element was a personalised map showing the journey between my office address and the HP office. The use of personalised maps within direct marketing is an increasing trend and [...]

By |June 24th, 2014|Business Development|0 Comments

locr Expands Distribution Efforts in the UK

Company adds sales resources to support demand for personalized maps and geo-information services Braunschweig, Germany  – May 6, 2014  -  locr, (maps.locr.com) the world’s leading provider of personalized maps and geolocation services, announces that they have expanded their sales and marketing efforts in the UK. David Baldaro, Managing Director of Cross Media Consultancy, has been hired to represent locr’s product range in the UK and Ireland. locr offers personalized maps that can be integrated into [...]

By |May 6th, 2014|Business Development, News|0 Comments

Now is the chance to limber up with cross media

Making a success of your business is not easy, we all know that. The skills might not be there, the knowledge of what can be done or even the desire to make the change. It's also no surprise that customers are not banging your door down as they have yet to be fully educated as to what can be done, or even that you might be able to offer cross media services. However now is [...]

By |March 20th, 2014|Business Development, Consultancy|0 Comments

Getting on the Cross Media journey with Software as a managed Service (SaaMS)

One of the exciting propositions at the Cross Media show this week was the proposition not being offered by UK organisation, Flyte (http://www.flyte.co.uk/). Many of those looking at entering the Cross Media publishing space struggle with the decision over whether to invest in the software BEFORE they have a customer on board, or wait. The risk of waiting until that customer is onboard is a good decision, but also makes it hard to convince the [...]

By |October 25th, 2013|Business Development, Consultancy|0 Comments

What Cross Media Providers Are Asking – How Can I Help?

Over the past few months since starting up as a Cross Media Consultant I have chatted with and visited customers and I keep leaving with the same headlines in my notes: We really need to know what we have, and what it can do Let's face it, technology moves, and software at a rate faster than most. For many customer's that have the capability to produce integrated cross media campaigns without constant use, growth and [...]

By |September 23rd, 2013|Business Development, Consultancy|0 Comments

Cross Media 2013

Dates: 23rd - 24th October 2013 Location: Business Design Centre, Islington, London, N1 0QH The Power of Cross-Platform Publishing at Cross Media 2013 From commercial publishing to document management systems publishing across multiple platforms is a complex and time consuming process. Throw digital innovation, online, mobile and tablets into the mix and it becomes a tricky balancing act for even the wiliest of publishers. If you’re looking for inspiration and answers [...]

By |September 12th, 2013|Business Development, Consultancy|1 Comment