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About David Baldaro

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So far David Baldaro has created 32 blog entries.

Looking for variable data publishing help?

InfoTrends forecasts the retail value of colour variable print data will grow from $10.3 billion in 2011 to $18.6 billion in 2016. To match that VDP software has come a long way and now allows print service providers to compete on customer experience above price. Real value can created in the minds of the recipients through the effective merging of data, business rules and logic and design. However not everything is as straight forward as [...]

By |June 13th, 2016|Business Development, Consultancy|0 Comments

Considering an investment in a cross-media solution?

If you are one of the many visitors to drupa looking for independent knowledgable advice on how to exploit the cross-media (customer communication management) arena, then look no further? You are probably back in your office trying to understand all the information you were given by the different suppliers, while being surrounded by brochures and marketing literature trying to decide what to do next. Taking a step into cross-media marketing as a printer almost certainly [...]

By |June 13th, 2016|Business Development, Consultancy, News|0 Comments

Has XMPie just changed the Cross Media game?

Back in early September XMPie released a press release entitled, " XMPie’s New Architecture for Digital Media Personalization Breaks New Ground in Multichannel Communications" (link) which introduced PersonalEffect v8.0 to the world. I like many others read the press release but was actually known the wiser as to what had been released, which was somewhat frustrating but understandable as this was released at GraphExpo and before PersonalEffect v8.0 actually was released. However, I have now managed [...]

By |September 30th, 2015|Consultancy|2 Comments

Adobe InDesign Javascript – Remove All Bookmarks

Recently while working on a dynamic template I noticed that things had got a little out of control on the Bookmark front and InDesign was crashing while trying to display the Bookmarks window. Subsequently found that this was because through the course of constantly updating the table of contents I had amassed over 75,000 bookmarks! Something was needed, so I wrote a small JavaScript for InDesign to systematically remove them all. main(); function main [...]

By |September 16th, 2015|Business Development, Consultancy, Training|1 Comment

Multi-channel marketing communications – Value sells not technology

The terms 'cross media marketing' or 'multi-channel marketing' is without any doubt driven by data and technology but only from a suppliers perspective - not from a client's. We need to remember that when marketing these services to potential clients we don't focus on the 'how' but more on the 'why'. As a client, I really don't care what technology you have. Yes you might have spent a small fortune on the latest printer or [...]

By |July 1st, 2015|Business Development, Consultancy|1 Comment

Check your brand like you would your bank balance

We all like to keep a close eye on our bank accounts. We like to know what's coming in, what's going out and checking for any anomalies. I agree that some do it more regularly than others but at the end of the day it shows us our 'worth' and in what 'state' we are. Now, in todays market as everyone looks to engage with businesses online why are we not doing the same with [...]

By |April 21st, 2015|Consultancy|0 Comments

Why Designers should down-tools at 4pm today and listen

If you are a designer, use InDesign and have a role in creating marketing pieces for print then you really should down-tools this afternoon (Monday 20th April 2015) and give up an hour of your time to listen to a webinar from XMPie about uMerge. I'm not suggesting for one minute that you should this because there's anything in it for me (there's not) but because you owe it to yourself to know what is [...]

By |April 20th, 2015|News|0 Comments

XMPie Circle Not Supported in Google Chrome

For anyone using the XMPie's Circle tool within Chrome (which has never been the most stable platform for using Circle) will now no longer get the opportunity to try because in April 2015 officially removed the support for Microsoft SilverLight (and other Netscape API based plugins). It is potentially possible to work around this (until September 2015, when everything is removed) by visiting the hidden configuration page in Chrome:  chrome://flags/#enable-npapi However this will also [...]

By |April 16th, 2015|News|0 Comments

XMPie Users Group FINALLY Comes to Europe

For as long as the XMPie Users Group has existed I have been pushing for a European meeting. Even when I was inside XMPie we managed to host one such event in London, but it was never replicated formally. Well, it's with great excitement that I see that the Users Group is coming to Berlin on May 26, 2015. It should be a great mix of XMPie staff and customers from around Europe (and beyond). [...]

By |March 27th, 2015|News|0 Comments

XMPie launches uMerge and targets the design community

On the 12th March XMPie, a leading provider of software for personalised communications in print and digital media, announced the release of uMerge. For those that already know and use XMPie, this announcement was useless to them as it brought nothing new. For the rest of the potential audience, well they probably never saw it - as they wouldn't have been watching. So what's so important about uMerge? uMerge, is essentially XMPie's next step into the subscription-based [...]

By |March 27th, 2015|News|0 Comments