InfoTrends forecasts the retail value of colour variable print data will grow from $10.3 billion in 2011 to $18.6 billion in 2016. To match that VDP software has come a long way and now allows print service providers to compete on customer experience above price. Real value can created in the minds of the recipients through the effective merging of data, business rules and logic and design. However not everything is as straight forward as we would like it to be.

If you are looking to take advantage of this growth but need assistance in either finding the opportunity or developing and implementing the project then Cross Media Consultancy can help. With over 12 years of experience within the industry we’ve worked on numerous projects and are here to help. Whether you need someone to work alongside your existing team, or to outsource the project entirely we can help.

It makes no difference whether it’s a simple personalised postcard or a highly complex data driven financial booklet – we’ve worked on them all. Why not get in contact and see how we can help?